New Zealand is the envy of the world right now, so of course it would be launching a new wine range and of course it would be for “the greater good”.
New premium New Zealand wine range Round Theory has been consciously crafted from the ground up to “have as positive an impact on the planet as possible”.
Perhaps that’s just an ambitious way to say it has as few negative impacts on the planet as possible, but we like where they’re coming from!
Round Theory has been designed for wine lovers who are looking to make more environmentally friendly decisions in their everyday lives and features four delicious varietals: Rosé, Sauvignon Blanc, Pinot Gris and a White Field Blend.
Rowan Dean, Constellation Brands Vice President of Commercial Development Asia Pacific, is spearheading the launch of Round Theory in Australia.
“Sustainability needs to be high on the agenda for everyone in 2020 as consumers are increasingly demanding more ethical and environmentally responsible behaviour,” said Rowan.
“This commitment is at the core of Round Theory – from sustainable sourced and grown wine to our innovative-shaped bottle designed to minimise its carbon footprint,” he said.
Ethical consumerism is moving from niche to normal. Globally, consumers are becoming more eco-conscious, actively seeking out brands and products that embrace purpose and support their quest to live a more sustainable lifestyle.
Recent studies reveal that nearly half (48%) of consumers deliberately switch to a brand or service provider that is more sustainable.
Additionally, 35% of consumers state the importance of selecting environmentally friendly packaging when making a food or beverage choice.
Tapping into the growing demand for environmentally conscious products and urging consumers to ‘Please Drink Sustainably’, Round Theory was born.
The modern and untraditional wine brand is proudly climate positive thanks to its program with CarbonClick, which offsets at least double its carbon emissions produced.
These carbon credits are being utilised in four global projects to help with conservation across rainforest and biodiverse environments as well as providing renewable energy sources. The projects are the Yarra Yarra Biodiversity Project (Australia), Arawera Native Forest Conservation (New Zealand), Clean Energy Wind Power Project (India) and Rainforest Conservation and Agroforestry (Panama).
An advocate for sustainable packaging solutions, Round Theory’s unique-shaped glass bottles are 30% lighter, 35% shorter and made from clear glass for improved recyclability and to lower its carbon footprint, plus all cartons are made from 100% recycled paper.
The brand’s packaging is made from 100% recyclable aluminium and plastic material with the back and front labels made from FSC certified paper, which has been harvested in a responsible manner.
Round Theory wines are sustainably grown and sourced from Sustainable Winegrowing New Zealand (SWNZ) accredited vineyards in Marlborough and Hawke’s Bay. Additionally, the wines are proudly Vegan Friendly