With Australians spending more time at home as a result of self-isolation advice and new research revealing that our water literacy is at an all-time low, Australians are encouraged to keep water efficiency front of mind. Blue House is a tool that may help.
Australia’s Relationship with Water Report reveals that while one in two Australians don’t even think about where their water comes from, two-thirds would ‘freak out’ if their taps stopped flowing and three quarters of Gen Z take long showers just to relax.
The new Australia’s Relationship with Water report reveals concerning statistics, with a staggering 45% of Australians not thinking about where their water comes from.
This comes as one in four (26%) haven’t discussed saving water with their children and over half (55%) admit they are addicted to turning on the tap.
The research commissioned by Smart Approved WaterMark, reveals that while everyone is concerned about the environment, this care rarely extends to issues relating to water, such as droughts, water shortages or dam levels.
This is only set to worsen with the report revealing that only 14% of Gen Z have a high-water literacy, compared to two-thirds (65%) of Baby Boomers.
CEO of Smart Approved WaterMark Chris Philpot said water literacy was all about knowing how water gets to your home, including how its treated and pumped and where it goes when you flush the toilet.
“Unfortunately, we found that Australia’s water literacy is low and the last time Australians learnt anything about water was in high school,” he said.
In fact, three quarters (71%) of Gen Z use longer showers to ‘relax’, while one in two (47%) feel that saving water is too inconvenient.
A shocking 43% don’t realise water down the drain is wasted.
With water shortages set to be a continuing problem for Australia, despite recent heavy rainfall, improved understanding of the water cycle is essential.
“We’ve got a Blue House which is a fun interactive experience which delivers top water saving tips and products for your home in a fun and easy to explore way,” said Mr Philpot.
Smart Approved WaterMark urges Australians to educate themselves to ensure their future is blue with water saving tips accessible through the online interactive tool, Blue House.